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RESEARCH ARTICLE ON ADOBE & BEHANCE (2026)
Cultural production and work economics are in creative industries are changing: one of the prominent companies –– Adobe Inc. with the market share of 70% (Dey, 2025) has created an ecosystem within inself with a multitude of services to offer. The current state of research includes case studies on the cycle of cultural production, thematic studies and raw data on Adobe Inc., while reseach of how its platform structire shapes the job market has not been assesed…
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DIGITAL ETHNOGRAPHY OF THE HUBERMAN LAB AUDIENCE ON REDDIT (2025)
For this academic research project, I investigated the digital fancultures of health and wellness media by conducting an empirical study on the “Huberman Lab” podcast audience across X, Instagram, YouTube, and Reddit. Utilizing Dawson’s (2018) brand community typologies (fans, advocates, haters) and Sharon & John’s (2024) parasocial listening dimensions, the study analysed the types of audience members present in Reddit communities and the types of gratifications they seek. Specifically, I examined how audience members negotiate scientific information, share self-optimisation techniques,…
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WHY DO YOU MAKE MY COFFEE?—SHORT FILM (2026)
A short film about the reality of running a coffee shop in Salzburg. Created as a part of the “Storytelling: Writing and Directing Documentaries and Visual Non-Fiction” course in Salzburg University. Team members: Ekaterina Kartseva Luvy Sevara Yena Kwon Exposé We all know why we order coffee, but why do people choose to make it for life? The film will answer this question through interviews. Logline The film is about the coffee shop culture, with a focus…
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DIGITAL INFLUENCE AUSTRIA STUDY (2026)
For this collaborative research project, I contributed to “Digital Influence Austria” study, conducted by the University of Salzburg in partnership with RTR Medien. The project addressed the increasing “hybridisation” of the influencer sphere, specifically how the lines have blurred between organic content creators and traditional institutional communicators. Our project team conducted a multi-stage quantitative and qualitative content analysis, coming to a dataset from 36 prominent Austrian creators. The project involved 2 stages and was completed in 2 semesters. The…
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THE WHITE HORSE CAFE WEBSITE (2026)
This project was done in collaboration with comfortpages.com. My tasks included database organisation and data entry, copywriting in Germam language and UX design. The tools used were: HTML/CSS coding with ChatGPT and graphic suites in order to color grade the images or to improve the quality.
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LITERATURE REVIEW: WORLDS OF JOURNALISM (2025)
In this collaborative project, my team and I explored the forces that dictate global news agendas by bridging macro-level theories with the actual lived experiences of reporters. My role was to lead the analyse the research by Thomas Hanitzsch and Claudia Mellado, focusing on their 18-country comparative study of journalistic cultures. I also wrote a seminar paper, reviewing the concept of the Worlds of Journalism. For the presentation, I summarised the six domains of influence that are…
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LITERATURE REVIEW: SOCIAL PHYSICS (2025)
This presentation was done as a part of the university course called “Digital Challenges and Ethical Choices”. There, I developed an a critical literature reivew on Social Physics, exploring it as a quantitative social science that uses big data to map the mathematical connections between “idea flow” and human behavior. I grounded my research with Alex Pentland (2014) and Jusup et al. (2022), I evaluated how social learning and network incentives drive group productivity and societal norms.…
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SOCIAL ENERGY SHORT FILM (2025)
Social energy film Uploaded by digital_kid01 on 2026-05-16. This film was shot as a university project and showcases the concept of social energy as a card balance. The main characters goes through the series or negative experiences with one of her friends and realises, what it’s like to gradually sink into the absence of this energy, as well as how true friendship can make one feel recharged. My roles in the film were: scriptwriting and directing, camera…
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EXPLORATIVE PHOTOGRAPHY COURSE (2025)
Time / Light / Space Time / Light / Space: the task was to take several pictures with the emphasis on either of those aspects by altering the aperture / shutter speed / focus. This task is supposed to make one comfortable with using the camera’s manual mode in order to complete the upcoming tasks. Emulation Project This task’s main point was to present the chosen photographer’s work and to “emulate” his work and technique. The template…
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LARSEN HOUSE ART CLASSES (2024-)
I have been hosting art classes for the Larsen House residents, where I have been managing the brainstorming of ideas for the art/crafts event, preparations and calculations for the materials, as well as hosting of the event itself. My main task there was to host an event this way, that it would be easy to get into and understand for a person with no art skills and make them interested in that matter. These events have been…
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AKSOLOTL POETRY MAGAZINE PUBLICATION (2024)
I have submitted a poem called “I will figure it out” to the literary magazine Aksolotl and have been published in the second issue of the magazine. The poem explores the modern realms, as well as the inner reflections of the lyrical character. I am grateful for this possibility of publication to the magazine, as well as the workshops they are conducting. During those workshops I felt so inspired that I have written several poems, which…








