Category: ACADEMIC
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RESEARCH ARTICLE ON ADOBE & BEHANCE (2026)
Cultural production and work economics are in creative industries are changing: one of the prominent companies –– Adobe Inc. with the market share of 70% (Dey, 2025) has created an ecosystem within inself with a multitude of services to offer. The current state of research includes case studies on the cycle of cultural production, thematic studies and raw data on Adobe Inc., while reseach of how its platform structire shapes the job market has not been assesed…
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DIGITAL ETHNOGRAPHY OF THE HUBERMAN LAB AUDIENCE ON REDDIT (2025)
For this academic research project, I investigated the digital fancultures of health and wellness media by conducting an empirical study on the “Huberman Lab” podcast audience across X, Instagram, YouTube, and Reddit. Utilizing Dawson’s (2018) brand community typologies (fans, advocates, haters) and Sharon & John’s (2024) parasocial listening dimensions, the study analysed the types of audience members present in Reddit communities and the types of gratifications they seek. Specifically, I examined how audience members negotiate scientific information, share self-optimisation techniques,…
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DIGITAL INFLUENCE AUSTRIA STUDY (2026)
For this collaborative research project, I contributed to “Digital Influence Austria” study, conducted by the University of Salzburg in partnership with RTR Medien. The project addressed the increasing “hybridisation” of the influencer sphere, specifically how the lines have blurred between organic content creators and traditional institutional communicators. Our project team conducted a multi-stage quantitative and qualitative content analysis, coming to a dataset from 36 prominent Austrian creators. The project involved 2 stages and was completed in 2 semesters. The…
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LITERATURE REVIEW: WORLDS OF JOURNALISM (2025)
In this collaborative project, my team and I explored the forces that dictate global news agendas by bridging macro-level theories with the actual lived experiences of reporters. My role was to lead the analyse the research by Thomas Hanitzsch and Claudia Mellado, focusing on their 18-country comparative study of journalistic cultures. I also wrote a seminar paper, reviewing the concept of the Worlds of Journalism. For the presentation, I summarised the six domains of influence that are…
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LITERATURE REVIEW: SOCIAL PHYSICS (2025)
This presentation was done as a part of the university course called “Digital Challenges and Ethical Choices”. There, I developed an a critical literature reivew on Social Physics, exploring it as a quantitative social science that uses big data to map the mathematical connections between “idea flow” and human behavior. I grounded my research with Alex Pentland (2014) and Jusup et al. (2022), I evaluated how social learning and network incentives drive group productivity and societal norms.…
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CROSS-COUNTRY COMPARATIVE CASE STUDIES TUTORIAL (2024)
COURSE: 641.053 Empirical Research Design INSTRUCTOR: Manuela Grünangerl TEAM MEMBERS: Ekaterina Kartseva, Ehrenreich Leonie